Yiwu 2026 Spring Festival Gala: Unlock Wholesale Scarf Opportunities from the World’s Supermarket
On December 28, 2025, China Media Group officially announced the four sub-venues for the 2026 Spring Festival Gala (SF Gala), and Yiwu, a county-level city in Zhejiang Province, eastern China, stood out among them alongside Harbin, Hefei, and Yibin. As a team rooted in Yiwu, we are immensely proud to see this city—known as the “World’s Supermarket”—shine on the most iconic Chinese New Year stage. Beyond the glitz of the gala, Yiwu’s selection tells a profound story of openness, connectivity, and how small commodities bridge cultures across the globe. For those in the wholesale scarf and shawl industry, this moment is more than a cultural celebration; it’s a testament to Yiwu’s unshakable position as the global hub of textile accessories trade.
2026 Spring Festival 4 Gala
Why Yiwu? The Global Trade Hub Behind the Gala Spotlight
Yiwu’s inclusion in the SF Gala is no accident—it’s a recognition of its unique role in linking China to the world. Dubbed the “World’s Supermarket,” Yiwu trades with 233 countries and regions, boasting over 1.42 million market entities and welcoming 38,000 expats from more than 160 countries who live and work here. Its trade volume even surpasses that of 25 Chinese provinces, a staggering statistic that underscores its status as a key intersection of the Belt and Road Initiative (BRI)’s land and maritime silk roads. For decades, Yiwu has turned “small commodities into big business,” and the 2026 SF Gala will showcase this magic to a global audience of over 1 billion viewers.
The gala’s Yiwu sub-venue is themed “Silk Road Jubilation,” a perfect nod to the city’s BRI legacy. Core programs will blend traditional culture with modern trade: the dance “People of Yiwu” will revisit the city’s “sugar for feathers” entrepreneurial history, while XR technology will simulate the China-Europe Railway Express (Yixin’ou Railway) traversing Eurasia <superscript:2]. Another highlight, “Silk Road Jubilation,” will feature merchants and AI digital humans performing “The Global Journey of a Shirt,” with QR codes linking to real-time global supply chain data—an innovative display of how Yiwu connects daily life across continents. This isn’t just a performance; it’s a window into how Yiwu turns cultural heritage into global trade momentum.
2026 Spring Festival Gala-Yiwu
Yiwu: The Unrivaled Heart of Global Scarf Wholesale
For anyone in the wholesale scarf and shawl business, Yiwu is more than a city—it’s the industry’s lifeline. Statistics show that Yiwu accounts for 80% of global scarf sales and 90% of China’s scarf exports, with over 1,400 scarf merchants operating in Yiwu International Trade City . Annually, Yiwu produces and sells over 100 million scarves, with 75% destined for overseas markets. Unlike seasonal domestic sales, Yiwu’s export channels maintain steady demand year-round, creating a stable “domestic-international dual circulation” pattern for scarf trade.
This dominance stems from Yiwu’s integrated supply chain advantages. From raw material sourcing to design, production, and logistics, Yiwu offers one-stop solutions for wholesale buyers. The city’s mature logistics network, including rail-road intermodal routes to Central Asia and Eastern Europe faster than sea freight and more cost-effective than air freight .
What sets Yiwu apart is its ability to balance scale with diversity. Whether you’re seeking high-end silk shawls for luxury markets, affordable cotton scarves for mass consumption, or trendy printed styles for fast fashion, Yiwu’s merchants cover every price point and design preference. As a local wholesale scarf supplier, our office in Yiwu allows us to tap into this ecosystem directly—we have competitive pricing, consistent quality, and timely delivery, all backed by the city’s world-class trade infrastructure.
Yiwu port
Celebrate Chinese New Year in Yiwu: Where Tradition Meets Global Trade
The 2026 SF Gala will coincide with Yiwu’s vibrant Spring Festival celebrations, which blend traditional customs with international flair. Under the theme “Yiwu is Wonderful to Explore · Treasure Yiwu New Year,” the city hosts a month-long cultural and consumption festival featuring New Year’s goods fairs, folk performances, and lantern displays . For visitors and buyers, this is a unique chance to experience the city’s dual identity—both a global trade hub and a place steeped in Chinese New Year traditions.
Key Spring Festival activities in Yiwu include:
– Folk and Intangible Cultural Heritage (ICH) Markets:
Venues like Senshan Health Town host ICH fairs with sugar painting, rice cakes, and traditional paper-cutting. Visitors can watch Wuju Opera performances, join lion dances, and even try “catching New Year fish”—a ritual symbolizing prosperity.
– Yiwu International Trade City New Year Sales:
The world’s largest small commodity market reopens after the Spring Festival with 75,000 merchants launching new scarf collections and promotional offers. The market’s “SF Gala Same-Style” zone will feature textile accessories showcased in the gala, creating a direct link between cultural hype and trade .
– Ancient Town Celebrations:
Fotang Ancient Town, adorned with red lanterns, draws millions of visitors for night tours, traditional operas, and local food stalls. It’s a perfect place to immerse in Yiwu’s history while connecting with global buyers who flock here for post-holiday sourcing .
As a local business, we’ve witnessed how Yiwu’s Spring Festival spirit fuels trade. The city’s festive atmosphere attracts global buyers, and the gala’s spotlight will only amplify this—creating a golden opportunity for wholesale scarf buyers to source new products while experiencing authentic Chinese New Year culture.
Partner With Us: Your Gateway to Yiwu’s Scarf Wholesale Excellence
Being based in Yiwu isn’t just a point of pride—it’s a competitive advantage we share with our clients. We leverage our on-the-ground presence to:
– Source high-quality scarves and shawls directly from our source factory, cutting out middlemen for better pricing.
– Stay ahead of trends by accessing the latest designs from Yiwu International Trade City, including gala-inspired styles.
– Navigate logistics seamlessly, utilizing Yiwu’s BRI-friendly shipping routes to deliver orders to global markets efficiently.
– Offer personalized support for buyers visiting Yiwu—from arranging tours of the trade market to guiding them through local Spring Festival activities.
Whether you’re looking to stock up on wholesale scarves for the post-Spring Festival season, explore new BRI market opportunities, or experience Yiwu’s festive culture firsthand, we’re here to help. The 2026 SF Gala is just the beginning of Yiwu’s next chapter in global trade—and we want you to be part of it.
Below are the festival red scarves we are offering for the Spring Festival holiday.Kontaktieren Sie uns today to learn more about our scarf and shawl wholesale offerings, or let us assist you in planning your trip to Yiwu for an unforgettable Chinese New Year experience. Together, we’ll turn Yiwu’s global spotlight into your business success.
